What is acorn?

Acorn is a powerful consumer classification that segments the population into 62 different types, providing a detailed understanding of the consumer characteristics of people and places across the UK. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.

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We have never before seen such a detailed analysis of our population across the island

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How can I use acorn?

With Acorn you can gain insight on your customers and prospects, for better targeting of messaging and improved proposition development. You can use it to assess demand for local services as well as optimise branch or retail networks.

How can acorn help me?