What is acorn?

Acorn is a powerful consumer classification that segments the UK population. By analysing demographic data, social factors, population and consumer behaviour, it provides precise information and an understanding of different types of people. Acorn provides valuable consumer insight helping you target, acquire and develop profitable customer relationships and improve service delivery.

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The new Acorn has revolutionised geodemographics

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Specialist acorns

Acorn helps you understand the attributes of households and postcodes. But for specialist requirements we have developed classifications covering health, retail and leisure activities as well as our bespoke my.Acorn service.

How can acorn help me?