your audience
Acorn: a geodemographic segmentation of the UK’s population
What is Acorn?
By analysing data from hundreds of different sources, and segmenting UK postcodes by common characteristics, Acorn provides a detailed understanding of the various types of people who make up your customer base and catchment areas.
Acorn helps you to connect with both people and place.
By allowing you to identify and engage with the right people, in the right place, at the right time and with the right message, Acorn becomes the foundation of effective engagement strategies.
How you can use Acorn’s geodemographic segmentation
Profile and understand your consumer base or catchment area
Optimise your store or branch catchment network
Assess demand for local services
Understand opportunity and identify headroom across the UK
Tailor communications based on customer insight
Understand the channel preference of your consumers
Understand who your consumers are
With every postcode in the UK assigned an Acorn segment you can start to understand the characteristics of your consumers from the accompanying pen portraits which provide insight on each Acorn segment.
Up-and-Coming Urbanites
Educated young people and students, who have low levels of disposable income, sharing privately rented flats.
Commuter-Belt Wealth
Well-off older families and empty nesters living in detached properties within easy reach of the major cities.
Improve your consumer targeting with Acorn’s geodemographic segmentation
With the insight you gain through Acorn, you can begin to tailor your customer experience, personalising messaging, cross-selling, and providing services to each cohort of consumers.
Acorn by numbers
1.6m
More than 1.6 million postcodes are coded with Acorn
800
Acorn uses over 800 variables to describe your consumers
1 billion
Over one billion data points are used to create Acorn
1000+
Organisations are benefiting from the power of Acorn every day
Acorn connects every industry to their target demographic
Retail & Leisure
Retail, grocery, and FMCG organisations trust Acorn to inform their location and customer engagement strategy decisions.
Utilities
Organisations across the utility sector use Acorn to assist with predicting consumption, shaping the most effective communications strategies, and defining product propositions.
Public Sector
Understanding the needs of different communities within an area helps public sector organisations to deliver better value and drive impact from their initiatives.
Media
From gaining an improved understanding of your subscribers, to defining media buying strategies, Acorn is used across the industry as a common language between research panels and media buying tools.
Property
Acorn’s extensive data helps property owners ensure they have the strongest foundation for investment decisions; from securing the right tenant mix in a shopping centre to gauging the type of residential properites required in a particular location.Acorn’s extensive data helps property owners ensure they have the strongest foundation for investment decisions; from securing the right tenant mix in a shopping centre to gauging the type of residential properites required in a particular location.Acorn’s extensive data helps property owners ensure they have the strongest foundation for investment decisions; from securing the right tenant mix in a shopping centre to gauging the type of residential properites required in a particular location.
Charities
Not only do charities use Acorn to identify and support those in need, Acorn also enables charities to understand the most effective communication methods to use with various types of supporters, improving the outcomes of fundraising initiatives.
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Try Acorn
Deep dive into the insights you can gain with Acorn! Explore the key characteristics of each Acorn segment, and discover your own Acorn Group with our interactive dashboard.
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