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The most affluent people in Britain, confident consumers with high levels of savings and investments, living in the most expensive properties.
Wealthy and successful people living in large houses which they own in affluent, high status areas of the country.
Comfortable, stable families and empty nesters who have a good standard of living, on an income above the UK average.
Contains much of middle of the road Britain with working families on incomes just below the UK average.
Traditional working class areas of Britain containing younger families, flat sharers and students privately renting their homes.
Low Income Living
Contains the most deprived areas of towns and cities across the UK, with the lowest incomes. It contains a higher proportion of single people across the age groups, socially renting their flats.