Acorn for Charities

Attract, retain and grow your support bases with key demographic insights

With Acorn, charity organisations gain key insights into their supporters across demographics, interests, channel preferences and digital behaviours.

With this enhanced insight, charities can build a common language across the organisation, to support both acquisition of new supporters, as well as retaining and growing the value of your existing supporter base. It can also guide you on your store location planning, as well as understanding the local demographics of each of your stores so you can optimise them for success.

Code up new supporters when they join the charity for an ongoing understanding of your database

Enhance analysis and reporting across supporters, campaigners and volunteers distinguishing between these to enhance personalisation

Bridge online and offline marketing through coded cookies to deliver consistent messaging and identify lookalike audiences

Starting projects in new markets with a deeper understanding of those that don’t currently support

Bridge survey panels to support partnership propositions and additional insights

Personalisation of store fascia and products to target those local to your shops

Support personalisation of messaging for different audiences to increase engagement

Support out of home media targeting including door drops

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Deep dive into the insights you can gain with Acorn! Explore the key characteristics of each Acorn segment, and discover your own Acorn Group with our interactive dashboard.

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