Attract, retain and grow your support bases with key demographic insights
With Acorn, charity organisations gain key insights into their supporters across demographics, interests, channel preferences and digital behaviours.
With this enhanced insight, charities can build a common language across the organisation, to support both acquisition of new supporters, as well as retaining and growing the value of your existing supporter base. It can also guide you on your store location planning, as well as understanding the local demographics of each of your stores so you can optimise them for success.
Code up new supporters when they join the charity for an ongoing understanding of your database
Enhance analysis and reporting across supporters, campaigners and volunteers distinguishing between these to enhance personalisation
Bridge online and offline marketing through coded cookies to deliver consistent messaging and identify lookalike audiences
Starting projects in new markets with a deeper understanding of those that don’t currently support
Bridge survey panels to support partnership propositions and additional insights
Personalisation of store fascia and products to target those local to your shops
Support personalisation of messaging for different audiences to increase engagement
Support out of home media targeting including door drops
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