Acorn for Utilities

Improve service and support delivery with Acorn

Providing accurate support and product offerings to each customer based on demographic insight

Gain a clearer understanding of why different groups have different consumption patterns, so you can accurately provide relevant services and support to each customer group.

Target the most appropriate messages to different customer segments – whether that’s focusing on cost savings or environmental factors

Provide relevant support to each customer group by ensuring households are on the correct pricing tariff, and protect potentially vulnerable customers

Easily apply insight to your customer base, to help guide product development, new propositions, and affinity partnerships

Understand the drivers of consumption to help estimate usage

Understand customer demand for new services such as Electric Vehicles

Find more ideal customers across the country to help plan your media strategy

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Deep dive into the insights you can gain with Acorn! Explore the key characteristics of each Acorn segment, and discover your own Acorn Group with our interactive dashboard.

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