Acorn for Utilities

Improve service and support delivery with Acorn

Providing accurate support and product offerings to each customer based on demographic insight

Gain a clearer understanding of why different groups have different consumption patterns, so you can accurately provide relevant services and support to each customer group.

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Target the most appropriate messages to different customer segments – whether that’s focusing on cost savings or environmental factors

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Provide relevant support to each customer group by ensuring households are on the correct pricing tariff, and protect potentially vulnerable customers

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Easily apply insight to your customer base, to help guide product development, new propositions, and affinity partnerships

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Understand the drivers of consumption to help estimate usage

Understand customer demand for new services such as Electric Vehicles

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Find more ideal customers across the country to help plan your media strategy

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Deep dive into the insights you can gain with Acorn! Explore the key characteristics of each Acorn segment, and discover your own Acorn Group with our interactive dashboard.

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