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Enabling the RSPB to deliver targeted support communications

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The Challenge

“With a network of reserves across the UK, understanding our supporters from a geographical perspective is incredibly important to the RSPB, particularly when it comes to developing closer relationships with our supporters. Acorn allows us to enhance that insight and ensure that our communications are relevant and timely.”

Anton Ivankiv, Head of Business Planning & Strategy, RSPB

The Solution

Acorn, with its combination of location and demographic information, enhances the organisation’s understanding and evaluation of member and volunteer interactions across all key activities.

Acorn is applied to records on the RSPB single supporter database, hosted by CACI, ensuring consistency of the organisation’s understanding of its supporters and volunteers.

The Benefits

  • Helps to personalise communications and content, thereby enabling marketing spend to be distributed with improved efficiency and effectiveness.
  • Understand audiences for whom only a postcode is known.
  • Overall, Acorn plays an important role in keeping the RSPB audiences engaged with its brand for longer.

Read the full customer story here. For more information on how our data and solutions can support your business growth please get in touch with us.

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