Delivering highly effective, low-waste campaigns with Acorn & InSiteShare Case Study:
Pintarget’s unique proposition depends on excellent demographic and geographic data that’s easy to model and analyse.
The team identified that CACI’s InSite software coupled with Acorn data could give the most granular and detailed view of the areas and consumers they wanted to target for clients.
Using existing customer data provided by clients, Pintarget uses InSite to classify customers by Acorn type. With this data, Pintarget can identify the most prevalent Acorn types amongst existing customers. These are then mapped using InSite to reveals where similar customers may be concentrated.
“Every project we undertake touches InSite because we always use Acorn and location data. The tools mean we can offer a truly localised service. Everyone is impressed by the approach we take: InSite and CACI’s Acorn customer segmentation are at the heart of that so it’s a result in its own right!
InSite and Acorn produces some of the lowest level, most granular data that we have access to. We don’t know any other companies that use it in the way we do. When we present to clients, they often say, ‘That’s what I had in my head, but I wasn’t quite sure – now you have proved it!’ There is no better compliment to a dataset, it just works. These tools underpin our success with clients.”
Rob Fogg, Lead location and data analyst
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