Using Acorn to model water demandShare Case Study:
Affinity Water needed an easy-to-use solution that would allow them to apply insight to their customer base. As a postcode level product, Acorn simplified the application process and encouraged self-sufficiency for Affinity Water. It proved to be an invaluable tool that demonstrated how and why different groups have different patterns of water usage. This has helped the business effectively tailor their communications as a result.
Acorn models the demand for water in unmetered households. It is combined into Affinity Water’s models to create a more nuanced understanding of the demand for water in various households. This understanding has supported the business in countless ways, from identifying local irregularities that must be acted upon quickly to informing the design of water saving programmes and more.
Affinity Water has prospered in many ways through their use of Acorn, from gaining predictive factors in building models to understand water usage to determining leakage calculations and fluctuations in water demand.
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