Data analysis and insight have become pivotal to decision making processes, so Agencies recognise that it's essential to have access to reliable, accurate consumer and market information and data, as well as analytical and data planning resources to draw upon.
Some of the services that CACI currently provides our agency partners include;
- Customer understanding and insight
- Retention & acquisition strategies
- Campaign design, test and evaluation
- Segmentation & modelling
- Data enhancement
- Cleaning against industry suppressions
- Data intelligence
- GIS - area analysis, mapping, drive times & retail catchments
By partnering with CACI you will benefit from...
- A multi-sourced, award winning and independent data solution covering over 50 million individuals with over 300 variables
- 8 Postcode and 3 individual level classifications tools
- One of the largest analysis and consultancy teams in the UK
- A fast, flexible and professional service
Related Case Study
The Leaflet Company use a range of CACI targeting datasets and customised models to ensure that client's door drops are optimising reach of preferred target audience, both geographically and demographically...